CREAM 2012

It’s that time of year once again. CREAM, the annual competition held by The Talent Business to identify emerging global creative talent, has partnered with Mother for a finale with a difference. It is important to say that the night is invite only as it introduces the competition winners to the world’s leading advertising agencies and creative businesses. This Thursday night CREAM 2012 will be known as The Mother Bar Crawl.

Guests attending CREAM 2012 – The Mother Bar Crawl will have the chance to visit 20 pop-up bars at Mother, each of which will be run by one of the 20 competition winners. In order to get a drink, guests will need to talk to the barkeepers – giving guests the chance to get to know the winners and for winners to talk through their work. CREAM 2012 – The Mother Bar Crawl will be a way for creative directors to engage with the work and the winners more than ever before, all while having a good old fashioned East End knees-up.
We must say we love the concept of the bars, as an ice-breaking tactic it is superb. At our Unite events we always strive to make portfolio nights a little bit different and in the case of Unite V slightly surreal, this year CREAM promises to be something very special indeed. Here’s how our bar might look if we were involved.

For CREAM 2012, more than 120 portfolios were submitted to The Talent Business. A pre-eminent panel of top creatives from around the world including Paul Silburn, Jan Jacobs, John Patroulis, Caroline Pay, Maxi Itzkoff, Toby Talbot, Icaro Doria and Jon Burley have judged the portfolios, and decided on the 20 winners to go forward to the CREAM 2012 – The Mother Bar Crawl.

If you simply weren’t aware of CREAM or you didn’t quite make it onto the final list of 20 don’t worry, we can confirm we will be hosting Unite VI before the end of 2012. Get your portfolios ready, we can’t wait.

If you have any inquiries about CREAM 2012 then feel free to email Martin at The Talent Business. See some of you down there fo’ sho’.