July 21, 2017

The Art in Storytelling

We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?

Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.

Are you sitting comfortably?

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July 19, 2017

Joshua Harrison: The Score

As many of you saw on our stand at D&AD New Blood 2017, we were very privileged to have the recent graduate Joshua Harrison create some absolutely spot on illustrations to share with you all. But who really is Joshua Harrison? What makes him tick? We didn’t know, so we asked him.

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Published by: Grace in The Score

July 17, 2017

Time for a shake up; say goodbye to late agency payments and sloppy freelancers


It’s clear to anyone working in the industry that the gig economy is booming, with a recent study showing that freelancers now make up 40% of the design and media workforce.

But despite this stat, many believe the standards are slipping when it comes to the typical freelancer and agency relationship.

That’s why Casey Bird, a freelance creative, president of SheSays and good friend of ours over here at YCC has developed a new website called The Freelance Circle.

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July 5, 2017

ABC of Advertising Abbreviations: Part 1

There are numerous abbreviations the ad-world uses in day to day chit chatter. But what do they actually stand for again...? From ACD to Zip. We've got you covered! Part 1

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June 29, 2017

The Magic of Artificial Intelligence

‘I'm InspiroBot.
I am an artificial intelligence dedicated to generating unlimited amounts of unique inspirational quotes for endless enrichment of pointless human existence.’

When I first read these words, as sent to me by my loving and funemployed best friend, I had absolutely no idea what was about to happen. My whole world was going to change. A robot that could essentially do my job. If this truly was the world we live in then my job writing headlines was soon going to be handed over to this techy genius, I would become obsolete and be forced to adopt at least twelve cats and just start referring to last week as the good ol’ days.

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Published by: Grace in Opinion
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June 28, 2017

Moving Abroad – The States

If I personally have learned one thing from my adventure abroad, it’s I had very little idea about what I was getting myself into moving abroad. Different cultures and accents asides, the important yet often dry legal side of those adventures have costed me more sleepless and tearful nights than I would want to admit.

Living in the U.S., I got the taste for how life in the “land of the free” could be like (Not entirely free since international students are not technically allowed to work at all or just limited to on campus work) and I wanted to stick around for a bit - not forever per se but just enough to have a couple years of experience and then move back to Europe.

Thinking of moving to the States? Here are some tips, I would have wished someone had told me:

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June 27, 2017

Manchester’s School Of Thought is back

So the return of Manchester’s mini ad school is upon us, and this time they’ve got two programmes. Their course for students and grads is taking applications as we speak, and it's on closing this Friday, so you better get cracking.

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